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Hybrid Event - Best Sommelier French Wine Competition 2021

Although the Best Sommelier in French Wine competition has been running since 1986, 2021 would mark its second year since going virtual due to the global pandemic. Sopexa asked ALIVE to make the event hybrid for the first time to allow their most cherished partners to join the event on-site whilst others could tune in remotely.

Taking control of the event management, audience management, staffing, competitor logistics as well as live stream video production, ALIVE was responsible for creating a seamless experience from the semi-finals all the way up to the crowning of the 2021 winner. Hopefuls were treated to a brand new experience where they tested in the semi-finals via tablets and only the top 4 made it to the next round.

Hosted at the Origin Bar in Shangri-La Singapore, an exclusive audience of 30 guests were invited to join us live where they went through the 6-workshop final with the contestants in real-time. From wine-tasting to cheese and wine pairings, on-site guests were treated to a VIP experience led by our staff who helped ensure they followed along.

Audiences at home were not left out as our video production team captured and broadcasted the competition in real-time on Youtube LIVE where we organised a live voting segment that allowed them to cheer on their favourite sommelier.

Almost 1300 viewers watched Singapore crown their very first female winner for the Best Sommelier in French Wine 2021. This was seen as a successful step to help continue the growth and depth of knowledge within the Sommelier community in Singapore.