SINGAPORE WINE FIESTA
STRATEGIC PLANNING & CREATIVE
OPERATIONS & PRODUCTION
LIVE EXECUTION & STAFFING
Introduce high earners and expats to the World First brand. Increase brand awareness & secure qualified leads
Bring the audience together in an environment that focuses engagement on things that really matter to Singaporeans; family, friends, great food and wine. Alive identified a highly synergistic sponsorship opportunity with Straits Wine and the Wine Fiesta and created a fun and exciting engagement that made a great day out even more memorable.
4 live event days, 15k potential customers, ‘main partner’ sponsorship package development, 1 VIP Lounge, 2 supercars, multiple unique experiences
Over 1400 qualified motivated customer leads, 1.2M total campaign reach, 32 supercar rides, ROI achieved SGD 2.9:1