SINGAPORE WINE FIESTA

Sponsorship Activation

World First

STRATEGIC PLANNING & CREATIVE

SPONSORSHIP MANAGEMENT

OPERATIONS & PRODUCTION

LIVE EXECUTION & STAFFING

CLIENT MANAGEMENT

THE CHALLENGE

Introduce high earners and expats to the World First brand. Increase brand awareness & secure qualified leads

THE APPROACH

Bring the audience together in an environment that focuses engagement on things that really matter to Singaporeans; family, friends, great food and wine. Alive identified a highly synergistic sponsorship opportunity with Straits Wine and the Wine Fiesta and created a fun and exciting engagement that made a great day out even more memorable.

SCOPE

4 live event days, 15k potential customers, ‘main partner’ sponsorship package development, 1 VIP Lounge, 2 supercars, multiple unique experiences

RESULTS

Over 1400 qualified motivated customer leads, 1.2M total campaign reach, 32 supercar rides, ROI achieved SGD 2.9:1