Mast-Jägermeister set ambitious goals for expanding its core brand within the global travel retail sector. Travel retail has become Mast-Jägermeister’s seventh largest sector, with Jägermeister ranking as the eighth largest premium spirits brand in this channel.
Seizing the opportunity to feature prominently in Lotte’s new duty-free store at Singapore’s Changi Airport Terminal 3, Mast-Jägermeister aimed to enhance brand visibility among international travellers. However, based in Hong Kong, the team needed reliable support for this installation.
ALIVE were brought on to oversee the project and work closely with Lotte Duty Free and their appointed project team from Savills, ensuring all approvals and timelines were met. The production process was meticulously planned to ensure the curved wall bay was crafted to precise specifications, and ALIVE managed the installation process to guarantee a perfect fit with the surrounding brand installations.
The result was a stunning feature wall bay that embodied the vibrant essence of the Jägermeister brand. The installation’s signature orange and green palette created a striking visual impact, drawing attention to the brand and engaging travellers at Changi Airport.
