Smart thinking isn’t always enough.

Since day one, ALIVE has used strategic thinking to better understand our clients’ needs and unlock insights that lead to more effective, efficient marketing and award-winning creative campaigns.

Looking ahead: Smart marketing produces rapid, intelligent solutions to problems or understanding of complex societal dynamics. Yet, solutions don’t always align with objectives that make a broader impact. ALIVE will define your brand’s strategic framework aligning daily marketing activities for impactful success.

Leveraging experience:  Anyone can call themselves a strategist. Experience and confidence are critical because a strategy isn’t a document to read and admire, it’s a tool that everyone can rely on to continuously guide their efforts. When you create a campaign, you’re only accountable for the campaign. When you create a strategy, you’re accountable for the outcome.

Expanding your scope: Smart thinking can be applied to a specific task or problem. Strategic thinking involves a wider scope, considering various factors such as potential obstacles, opportunities, broader trends, and how different actions build towards larger goals or missions.

Dealing with risk: Smart marketers produce creative solutions. Strategic thinking involves deeper understanding and risk assessment, including future uncertainties and the potential for changes in circumstances providing teams with tactical flexibility for a range of conditions.

Reactivity and Adaptation: It’s very tempting to stick with what works well or what is known to be effective. Strategic thinking values adaptability and the readiness to change as new information or conditions emerge.

Involvement of others: Smart thinking is a solitary exercise, relying on one’s own knowledge and reasoning. Strategic thinking always involves embracing broader perspectives, challenging prior beliefs, and taking an outward-looking approach.

In essence, smart thinking is effective reasoning whilst strategic thinking aligns decisions with long-term goals and changing environments. Our strategic marketing services at ALIVE go beyond solving specific problems; we shape your brand’s future, starting with a coherent market position and provide ongoing support for strategic and creative integrity.

Don’t buy one new thing. Build a new outlook with ALIVE.