Strategy

EXPERIENCE PLANNING

CREATIVE STRATEGY

MARKETING SOLUTIONS

A strategy isn’t a plan. A strategy first describes the game and what winning looks like, then it provides clear, useful guidance for setting goals and taking action.

We specialise in

Marketing Strategy

Consultation

Localisation

Market Analysis

Research & Insights

Campaign Planning

Messaging & Communication

Experience Surveys

Smart thinking isn’t always enough.

Since day one, ALIVE has used strategic thinking to better understand our clients’ needs and unlock insights that lead to more effective, efficient marketing and award-winning creative campaigns.

Looking ahead: Smart marketing produces rapid, intelligent solutions to problems or understanding of complex societal dynamics. Yet, solutions don’t always align with objectives that make a broader impact. ALIVE will define your brand’s strategic framework aligning daily marketing activities for impactful success.

Leveraging experience:  Anyone can call themselves a strategist. Experience and confidence are critical because a strategy isn’t a document to read and admire, it’s a tool that everyone can rely on to continuously guide their efforts. When you create a campaign, you’re only accountable for the campaign. When you create a strategy, you’re accountable for the outcome.

Expanding your scope: Smart thinking can be applied to a specific task or problem. Strategic thinking involves a wider scope, considering various factors such as potential obstacles, opportunities, broader trends, and how different actions build towards larger goals or missions.

Dealing with risk: Smart marketers produce creative solutions. Strategic thinking involves deeper understanding and risk assessment, including future uncertainties and the potential for changes in circumstances providing teams with tactical flexibility for a range of conditions.

Reactivity and Adaptation: It’s very tempting to stick with what works well or what is known to be effective. Strategic thinking values adaptability and the readiness to change as new information or conditions emerge.

Involvement of others: Smart thinking is a solitary exercise, relying on one’s own knowledge and reasoning. Strategic thinking always involves embracing broader perspectives, challenging prior beliefs, and taking an outward-looking approach.

In essence, smart thinking is effective reasoning whilst strategic thinking aligns decisions with long-term goals and changing environments. Our strategic marketing services at ALIVE go beyond solving specific problems; we shape your brand’s future, starting with a coherent market position and provide ongoing support for strategic and creative integrity.

Don’t buy one new thing. Build a new outlook with ALIVE.

A more human strategic process

Change

No new strategy involves doing everything the same way. Working with you we apply the strategy through campaigns or initiatives internally or alongside your agency partners. Offering support to drive progress and facilitate communication, collaboration and measurement to keep things on track.

Observation

We use observation and documentation as the building blocks of insight. This phase of discovery has 3 parts: Looking in. Looking out. Looking ahead.

Inquiry

We use experience and ingenuity to identify patterns, ask smart questions and follow lines of inquiry.

Choice

We create recommendations, work with you to clarify choices, then refine the approach and develop practical next steps.

OUR WORK

BRAND EXPERIENCE, SPONSORSHIP, SPORTS, SPORTS APPAREL, STRATEGY

ALIVE engages influencers and brand ambassadors for Under Armour

Under Armour came to us to create an intimate brand experience to bring a select group...

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AVIATION, B2B, BRAND EXPERIENCE, GUEST EXPERIENCE, LUXURY, STAFFING

ALIVE delivers a gala showcase for Asia-Pacific aviation

ALIVE executed a flawless gala dinner in an operationally challenging environment whilst working with key stakeholders...

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BRAND EXPERIENCE, DIGITAL, RETAIL, STAFFING, TECHNOLOGY

Helping Western Union drive retail engagement in key FX corridors

To connect with the diverse communities they serve in Singapore, Western Union asked ALIVE to create...

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BRAND EXPERIENCE, FITNESS, LAUNCH EVENT, RETAIL, ROADSHOW, SPORTS APPAREL, STRATEGY

ALIVE launches Curry9 x Sesame Street Collab for Under Armour

In 2021, the Curry Brand and Sesame Street came to ALIVE to help Change the Game...

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BRAND EXPERIENCE, FINANCIAL SERVICES, FMCG, LUXURY, SPONSORSHIP, STAFFING

ALIVE’s supercar experience delivers sponsorship win for World First

World First was looking for sponsorship opportunities that would not only provide exposure in a new...

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BRAND EXPERIENCE, DIGITAL, PROMOTIONS, RETAIL, STAFFING

ALIVE creates retail theatre with community focus for Lendlease

ALIVE brought shoppers back to PLQ Mall and made Christmas wishes come true through a socially...

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B2B, BRAND EXPERIENCE, GUEST EXPERIENCE, LAUNCH EVENT, LUXURY, STAFFING

ALIVE creates a first-ever event for Changi’s 10th Anniversary

To celebrate CAGs 10th anniversary, ALIVE created an experience that gave their staff & families an...

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BRAND EXPERIENCE, FITNESS, SPORTS APPAREL, STAFFING

Brand Experience – Under Armour Test of Will

Under Armour (UA) broke into SE Asia in 2015 but as a relatively unknown brand in...

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B2B, GUEST EXPERIENCE, LAUNCH EVENT, LUXURY, RETAIL

ALIVE executes a star-studded opening for Jewel

After 4 years of anticipation, Changi Airport Group, Jewel Changi Airport & CapitaLand needed a team...

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BRAND EXPERIENCE, CONTENT, RETAIL, STAFFING

ALIVE gives the gift of customer experience for Lendlease this Christmas

Christmas in Singapore is a magical time with hundreds of malls all vying for the attention...

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BRAND EXPERIENCE, FITNESS, FMCG, SPONSORSHIP, SPORTS APPAREL

Island takeover? No sweat for ALIVE

As a sports drink that’s produced by a Japanese pharmaceutical company, POCARI SWEAT had a big...

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Singtel Media Zombie MRT Actors
B2B, BRAND EXPERIENCE, SPONSORSHIP, STAFFING

ALIVE creates Zombies to kill awards night boredom for Singtel

Singapore Media Awards (SMA) is an annual awards event that showcases the best of Singapore’s media...

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