Back to Our Work

UA Builds Muscles and Brand Love Across Asia

Taking inspiration from the annual NFL and NBA National Scouting Combine events, UA COMBINE challenges 800 athletes to compete against each other in a 1-day competition in 7 countries across Asia Pacific and Oceania, to test 8 core fitness verticals – Agility, Stamina, Vertical, Power, Endurance, Strength, Speed, and Cognition.

As the ongoing overall guest experience, event activation & production consultants for UA COMBINE Seasons 1-3, ALIVE work closely with numerous key stakeholders from UA Global HQ, UA SAPAC HQ and UA’s Country Marketing Heads to ensure the success of this epic fitness campaign. From the design of the UA COMBINE brand identity and creative application to the planning and delivery of the digital platforms & website management, venue sourcing and management, equipment sourcing and set up, production & operations, health & safety, photography & videography content, and live event delivery & staffing, ALIVE are responsible for leading of every aspect of the activation using our years of experience to create a seamlessly integrated athlete experience.

In Season 1, the campaign achieved an impressive reach with 47,000 hits on the sign-up page, 2.5 million video views and 87 million total impressions. UA COMBINE Season 2 scooped two awards at the Marketing Events Awards 2023, and Season 3 is still underway with upcoming competitions in Malaysia and Thailand.

Photo
Photo