With hundreds of cosmetics brands competing for the limelight in duty-free stores at Singapore’s Changi Airport, Guerlain wanted to stand out and create an exclusive private experience for the brand’s top executives who flew over from Paris to commemorate the worldwide premiere of the Abeille Royale collection in travel retail.
An exclusive pop-up store in Changi’s Terminal 3 hosted an elegant ribbon-cutting celebration complete with chilled champagne and custom-printed, handmade, gold, French macarons, all provided by ALIVE and beautifully served by our carefully selected Brand Ambassadors. For a month following the official launch, travellers in Changi Airport enjoyed a multi-sensorial journey through the luxury brand’s legendary French heritage, created by Aymar de Chergé, Guerlain’s Marketing Director Asia Pacific.