We believe that brands that are physically and emotionally useful and trusted by people, return more value to your business and its investors. ALIVE uses this core belief, working successfully for brand & marketing directors to solve tough problems and create sustained growth by focusing on the relationship between people and the brand. We do this in two ways:
You brief us in on a specific business problem. We do a lot of listening. We ask you strange questions like “what could your business’s success look like to your customers?” Then we go away and ask ourselves a lot of questions such as, “what are all the possible solutions to this problem that will make the brand’s relationship with people better?” We identify opportunities to build value for people and for the brand, then we identify the most relevant platforms, content, technology, events, activations or media to create that value.
You brief in a specific activation, channel, event or situation. We do a lot of listening. Then we go away and ask ourselves a lot of questions such as, “what are all the possible things that this brand can bring to this specific activation, channel, event or situation that ONLY this brand can bring?” We bring the brand to life in a way that adds value to the media, event or situation, then we leverage that value to deliver against your business goals.
We believe that every marketing challenge has a unique and effective solution with people at its heart. We offer expert insight and global experience, local knowledge and sometimes just the fresh perspective you need to build your brand in a fast-changing market.