A brand new client to ALIVE in 2022 and one of the top 10 global trading companies, Axi were looking for ways to engage a B2B audience in key growth markets – Vietnam and Thailand – to help partners find their trading edge and achieve their financial goals through informed transactions made on the world’s financial stage.
With a solid connection to Manchester City FC but no live event experience to draw from, Axi entrusted ALIVE with planning and delivering 3 live events where customers could build long-lasting relationships with the Axi brand and partnerships teams, and truly understand the trading services they offer.
ALIVE played a full-service role for Axi in both Ho Chi Minh City and Bangkok covering event planning, venue sourcing & management, catering & guest experience, operations and logistics, event photography and videography, and on-site event management. Working with trusted local production partners and a broad team of client stakeholders in the UK, Australia, Singapore and Vietnam, our experienced account management team successfully executed 6 live event days for over 1100 guests, working to extremely tight deadlines and navigated multiple time zones.
