Back for their second year at TFWA APAC, Jägermeister teamed up with ALIVE to create a striking booth, leveraging our local presence to handle production, logistics, and operations. With their Asia headquarters in Hong Kong, they relied on the ALIVE team to make informed choices and deliver results in alignment with the brand’s standards.
As co-owner and exclusive distributor of Teremana tequila, founded by Hollywood superstar, entrepreneur, and former professional wrestler Dwayne ‘The Rock’ Johnson, the full Teremana range was showcased alongside Jägermeister’s own product range.
The booth also featured “The Secret is You”: an engagement that invites consumers to become Jägermeister artists through a pop-up digital art experience, encouraging people to create their own masterpiece and share it on social media.
Through meticulous attention to quality materials and precise craftsmanship, the booth emerged as a breathtaking burst of colour, prominently featuring Jägermeister’s signature orange and green palette. This distinctive design not only highlighted their unique identity but also ensured a lasting impression at the exhibition.
