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Netflix Screenplay

As one of the largest electronics retailers in Singapore, Courts was a key retail partner for Netflix but with thousands of staff across multiple stores, we needed to find an innovative solution to deliver the latest Netflix content reliably and strategically to the shopfloor where it was being showcased on hundreds of screens.

Using our technical expertise and strategic planning, we designed, developed, tested and installed a custom-made networking solution that we called Screenplay. This was a cloud-based storage facility that managed a library of Netflix trailers with the ability to quickly and automatically upload new trailers to TVs in-store, any time, anywhere. Content was selected, scheduled and remotely cued in advance, giving Netflix ultimate flexibility and control.

Screenplay was successfully rolled out in 4 Courts stores in Singapore, giving Netflix the technology to support their needs, the confidence to showcase the latest content, and the opportunity to strengthen their relationship with a key retail partner.

“Thanks for your hard work and pulling this project off in the tight deadline, appreciate it.”
David Tse
Director, Partner Marketing, Asia, Netflix