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SGX Bull Run 2019 Performer Photo

SGX Bull Charge is the only corporate charity initiative that rallies Singapore’s financial community and listed companies to support the needs of underprivileged children and families, people with disabilities and the elderly. Companies act as sponsors for their employees, entering teams who compete together which provides an opportunity for a unique and engaging shared experience.

As the main event organiser, Since 2018 IRONMAN has enlisted ALIVE to provide creative strategy and activation expertise to pay tribute to the causes being represented, and to create a “do good, feel good” festival village to celebrate the collective efforts of all contributors. With all companies keen to maximise the value from their sponsorship investment, we needed to provide relevant entertainment and activities that would deliver an authentic brand experience to the 1500 runners each year.

In addition to a fully managed stage line-up of musical and comedy performances, we switched up the food & drink options and invited people to customise a healthy fruit smoothie that they had to make on our blender bikes. There were also wellness pods, Super-Power zones where runners could rest and re-charge, mass community yoga sessions and superfood snack bars.