After a successful debut at Sydney Airport in July 2024, Teremana Tequila, the premium brand founded by Dwayne “The Rock” Johnson that is distributed globally by Jägermeister, worked with ALIVE to expand its “Share the Mana” campaign across the Asia Pacific region.
In partnership with Lotte Duty Free, Teremana made a splash in Singapore with a high-profile promotion at the newly launched store in Changi Airport’s Terminal 3. For 3 months consecutively, travellers were invited to taste Teremana’s full range of tequilas – Blanco, Añejo, and Reposado.
ALIVE’s scope of work covered creative adaptations of the display unit, all production, permits, operations, and logistics for installation, maintenance, stock management, and removal. We also recruited, trained and managed a team of dedicated Brand Ambassadors who worked daily in-store alongside Lotte staff, offering tastings and “sharing the Mana” via an authentic Teremana customer experience to ultimately drive sales across all 3 Teremana SKUs.
