NETFLIX CHRISTMAS

Local Shopping Mall Tour

Netflix

CREATIVE CONCEPT & STRATEGY

DESIGN, PRODUCTION & TECHNOLOGY

LOGISTICS & LIVE EXECUTION

VENUE & TALENT MANAGEMENT

CAMPAIGN EVALUATION & CLIENT MANAGEMENT

OBJECTIVE

Educate consumers on the wide range of kids content available on Netflix, through a partnership with Starhub

SOLUTION

Invite families to engage with us using narrative themes from the best Netflix kids shows, such as friendship, coming of age and shared discovery.

EXECUTION

The 2-week tour visited VivoCity and Jurong Point, providing interactive 1-2-1 experiences for over 3,000 parents and their kids. Showcasing 3 core titles – Beat Bugs, Trollhunters and Skylanders Academy – the tour encouraged kids to engage with the various activities to win more than 14,000 prizes on the spot.