NETFLIX CHRISTMAS
Local Shopping Mall Tour
Netflix
CREATIVE CONCEPT & STRATEGY
DESIGN, PRODUCTION & TECHNOLOGY
LOGISTICS & LIVE EXECUTION
VENUE & TALENT MANAGEMENT
CAMPAIGN EVALUATION & CLIENT MANAGEMENT
OBJECTIVE
Educate consumers on the wide range of kids content available on Netflix, through a partnership with Starhub
SOLUTION
Invite families to engage with us using narrative themes from the best Netflix kids shows, such as friendship, coming of age and shared discovery.
EXECUTION
The 2-week tour visited VivoCity and Jurong Point, providing interactive 1-2-1 experiences for over 3,000 parents and their kids. Showcasing 3 core titles – Beat Bugs, Trollhunters and Skylanders Academy – the tour encouraged kids to engage with the various activities to win more than 14,000 prizes on the spot.
