TEST OF WILL 2016

Regional Activation

Under Armour

STRATEGIC PLANNING CREATIVE
SPONSORSHIP DEVELOPMENT
OPERATIONS & PRODUCTION
LIVE EXECUTION
CLIENT MANAGEMENT

BRIEF

Increase brand awareness and market share for an established sports apparel brand in new and emerging markets.

SOLUTION

Build the brand from the core-out. Alive created and delivered a gritty, authentic platform centred on functional training that levelled the playing field between athletes of different disciplines, experience and body types. The activation brought the brand and the audience together to champion all of those with the will to improve their performance.

EXECUTION & RESULTS

9 live days in 4 countries; Singapore, Malaysia, Thailand, Philippines. Total campaign reach 4.5M, 800k OTS, 3000 registrations, 627% uplift in social following, 215% uplift in social engagement.