Customer Experience

IN-STORE ACTIVATION

SAMPLING

PROMOTIONS

Customer experience should be authentic from start to finish.
It’s not about being funny or friendly. It’s about putting people at the centre of a uniquely crafted journey that builds deeper connections to hold the audience’s attention, based on our innate desire for optimism.

Alive Brands EU Day 1

Applying a “one size fits all” approach to in-store marketing in Asia would be a mistake. Our local knowledge goes even further than that. We track shopper needs, preferences, tastes and behaviours across different countries, cultures and environments, as well as welcoming diversity into our team.

Our experience shows effective in-store marketing drives sales. Through creating sensory and immersive experiences, tailored to individuals, enhancing product discovery, we build brand awareness and loyalty.

The secret? Little details, playful gestures, big impact.

We specialise in

Retail Experience

In-store Activation

Customer Service

Product Launch

Promotions

Pop-up Retail

Sampling & Demonstration

Consumer Surveys

Creating a positive impact

After the stress and anxiety of the past few years filled with economic uncertainty, social and political movements, and alarming reports of climate change, people are looking for daily doses of happiness to brighten their day.

Playful personalised interactions positioned correctly and authentically in retail environments can spark much-needed joy and self-confidence – we call this emotional marketing. Done right it delivers instant gratification and helps form deeper connections with consumers.

55% of consumers

said they shopped in stores that create engaging experiences

29% of consumers would be comfortable with brands tracking their emotions and personalising experiences to their moods

91% of customers in Southeast Asia would consider switching to a competitor in the event of subpar customer service

Does your brand need help coming out of its shell?

Let our specialists help you find effective ways to incorporate playful, fun, positive messaging into customer interactions, whilst staying true to your brand personality. ALIVE’s strategic approach and creative processes allow us to design award-winning experiences that both captivate shoppers and reach your KPIs, even in the most everyday environments.

ALIVE services clients and agencies across the globe, using our network in 12 markets across Asia Pacific. We handle research, journey planning, store visits, product lists & layouts, licensing, access permissions, store communications, operations, logistics, fulfilment, and staffing, leaving you free to focus on the client.

Put your trust in our knowledge. Activating your brand in stores in Asia can be a daunting task with potential pitfalls around cultural no-no’s, religious sensitivities, not to mention language barriers and time zone challenges.
ALIVE will take your global plans, smooth the journey, and create effective, flawlessly executed activations in each market.

OUR WORK

AVIATION, BRAND EXPERIENCE, CUSTOMER SERVICE, ENTERTAINMENT, PROMOTIONS, ROADSHOW, STAFFING, TRAVEL RETAIL

Bringing Changi to life at Christmas with staffing for AVATAR Experience

Changi Airport Group (CAG) appointed ALIVE again in 2022 to ensure customer service and engagement ran...

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BRAND EXPERIENCE, SPONSORSHIP, SPORTS, SPORTS APPAREL, STRATEGY

ALIVE engages influencers and brand ambassadors for Under Armour

Under Armour came to us to create an intimate brand experience to bring a select group...

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AVIATION, B2B, BRAND EXPERIENCE, GUEST EXPERIENCE, LUXURY, STAFFING

ALIVE delivers a gala showcase for Asia-Pacific aviation

ALIVE executed a flawless gala dinner in an operationally challenging environment whilst working with key stakeholders...

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BRAND EXPERIENCE, DIGITAL, RETAIL, STAFFING, TECHNOLOGY

Helping Western Union drive retail engagement in key FX corridors

To connect with the diverse communities they serve in Singapore, Western Union asked ALIVE to create...

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BRAND EXPERIENCE, FITNESS, LAUNCH EVENT, RETAIL, ROADSHOW, SPORTS APPAREL, STRATEGY

ALIVE launches Curry9 x Sesame Street Collab for Under Armour

In 2021, the Curry Brand and Sesame Street came to ALIVE to help Change the Game...

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BRAND EXPERIENCE, CUSTOMER SERVICE, GUEST EXPERIENCE, STAFFING

Frozen at Changi Airport T3 for Disney & CAG

ALIVE handled the planning, operations, coordination and customer experience elements of almost 5000 meet & greet...

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BRAND EXPERIENCE, FINANCIAL SERVICES, FMCG, LUXURY, SPONSORSHIP, STAFFING

ALIVE’s supercar experience delivers sponsorship win for World First

World First was looking for sponsorship opportunities that would not only provide exposure in a new...

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BRAND EXPERIENCE, DIGITAL, PROMOTIONS, RETAIL, STAFFING

ALIVE creates retail theatre with community focus for Lendlease

ALIVE brought shoppers back to PLQ Mall and made Christmas wishes come true through a socially...

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BRAND EXPERIENCE, FITNESS, SPORTS APPAREL, STAFFING

Brand Experience – Under Armour Test of Will

Under Armour (UA) broke into SE Asia in 2015 but as a relatively unknown brand in...

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B2B, GUEST EXPERIENCE, LAUNCH EVENT, LUXURY, RETAIL

ALIVE executes a star-studded opening for Jewel

After 4 years of anticipation, Changi Airport Group, Jewel Changi Airport & CapitaLand needed a team...

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AVIATION, BRAND EXPERIENCE, CONSUMER ELECTRONICS, LUXURY, PROMOTIONS, STAFFING, TECHNOLOGY

A first class experience for Sennheiser and British Airways

Sennheiser’s connection to aviation reaches back to 1980 when they first started supplying headsets to Lufthansa.

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BRAND EXPERIENCE, CONTENT, RETAIL, STAFFING

ALIVE gives the gift of customer experience for Lendlease this Christmas

Christmas in Singapore is a magical time with hundreds of malls all vying for the attention...

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