BROW WOW

New Product Press Launch

Benefit Cosmetics

PRODUCTION & LOGISTICS

VENUE MANAGEMENT & CATERING

CLIENT MANAGEMENT

OBJECTIVE

Introduce the massive new range of brow products to the beauty press in Singapore

ACTIVATION

80 guests from Singapore’s top beauty and fashion publications came to W Singapore to experience the brand new range of 42 magical brow products. Guests enjoyed tailor-made canapes and cocktails whilst having a personalised masterclass in achieving the perfect brows.